Pascal D. Digny.
Pan-African entrepreneur and business development consultant. With over 7 years of experience, I help businesses scale using AI-driven automation and digital strategies. My mission is to empower African businesses to grow efficiently in the digital era.
- 7 + Years of Experience
- 15 + Completed Projects
What I Do
My Skills
Digital Transformation
Led digital transformation initiatives at Digny Consultancy, modernizing business operations and processes.
B2B Marketing Strategy
Developed targeted B2B marketing strategies across five companies, enhancing brand visibility and lead generation.
Website Development
Designed and launched a responsive, high-converting website at Neoeng Limited, improving their online presence and client base.
Training Facilitation
Facilitated IT training programs at Source Humanitarian Network, enhancing digital literacy and skills.
Paid Ads Management
Executed and optimized Paid advertising campaigns for over 6 companies, including Digny Consultancy, driving significant ROI & clients.
Social Media Management
Managed social media strategies and content at Techfugees, increasing engagement and brand awareness.
Adaptive Problem Solving
Overcoming challenges throughout my journey has honed my ability to quickly diagnose issues and implement creative solutions.
Strategic Innovation & Resilience
I thrive on turning obstacles into opportunities by embracing change and driving innovative business strategies.
Data-Driven Decision Making
Leveraging analytics to guide critical business choices, I transform raw data into actionable insights for growth.
Remote Collaboration & Virtual Leadership
Navigating diverse digital environments has empowered me to lead and collaborate effectively with global, remote teams.
Emerging Technology Integration
I consistently integrate cutting-edge technologies into business operations, ensuring competitive agility in a fast-evolving digital landscape.
Agile Change Management
I embrace a dynamic work environment and employ agile methodologies to smoothly steer teams and projects through transitions.
Resume
Education
University of the People
As a computer software engineering student, I have studied a variety of topics such as software development methodologies, programming languages, software design and architecture, software testing and quality assurance, and software project management.
Through my studies, I have gained knowledge and skills in designing, developing, and maintaining software systems that are scalable, flexible, and reliable.
Northwestern University
Amala Education laid the groundwork for my academic journey, instilling in me the pillars of Public Speaking, Leadership, and Critical Thinking. Now, as I enter Northwestern University for a an Advanced Social Media Professional Certification, the practical skills honed at Amala - from community-focused marketing to risk evaluation - set me on a trajectory for success. With a solid foundation in Information Technology and coding, I'm ready to thrive in environment of Digital Marketing.
Amala
Amala has been my crucible for growth, molding me into a communicator with confidence, a leader with accountability, and a thinker with precision. Public speaking, leadership, critical thinking, and effective communication were not just lessons; they were experiences that shaped my high school journey.
Beyond the classroom, Amala exposed me to the heartbeat of our local community, teaching practical skills like marketing through social media and evaluating risks with strategic foresight. In the realm of Information Technology, I mastered problem-solving methodologies, and in the art of teamwork, I learned to navigate diverse strengths seamlessly.
As I step into the future, Amala's influence is not just in the diploma I hold but in the practical skills, I carry — a testament to an education that goes beyond textbooks, preparing students for the complexities of the real world.
Experience
Digital Transformation Specialist
Brands delegate their marketing work to me, to bring them high quality leads, manage their ads and streamline their processes and operations.
As their digital transformation consultant, I enable them to focus on their core activities without the burden of managing complex marketing strategies.
This results in a significant boost in traffic and scalability for their businesses, ensuring that everyone can focus on what they enjoy and excel at, ultimately leading to success for all parties involved.
Business Development Consultant
At Neoeng, I'm responsible for managing, monitoring, and generating leads for the company through
- Local organic optimization.
- Paid Advertising.
- Social media.
- Keywords analysis and monitoring.
- Tracking performance and generating reports.
- Manage and redesign the Neoeng Company Website.
For more information visit Neoeng.co.ke
Social Media and Communication Manager
Content Creation: Social media and communication managers are responsible for creating engaging and relevant content for social media platforms, websites, and other digital communication channels.
This includes writing copy, creating graphics, videos, and other multimedia content that aligns with the brand's voice and messaging.
Community Management: Social media and communication managers are responsible for building, engaging, and maintaining a brand's online community.
This includes responding to comments, questions, and concerns in a timely manner, and facilitating conversations that foster a positive brand image and customer loyalty.
Analytics and Reporting: Social media and communication managers track and analyze metrics such as engagement rates, reach, and conversion rates to measure the effectiveness of their strategies. They use this data to adjust their approach and create reports that inform the team and stakeholders of their progress.
Strategy and Planning: Social media and communication managers develop and execute a comprehensive social media and communication plan. This includes researching trends and best practices in the industry, setting goals, and identifying the target audience.
Collaboration: Social media and communication managers work with other teams and departments to ensure that the brand's messaging and strategy is consistent across all channels. This includes collaborating with marketing, PR, customer service, and creative teams to align messaging and execute campaigns.
Testimonials
Pascal is highly motivated, full of innovative ideas, and consistently delivers projects on time. At Techfugees, he managed our social media and communications independently, showing great initiative. He’s polite, helpful, and takes the time to understand the organization, its people, and customers. His technical expertise has also been instrumental in teaching others to build websites and manage social media platforms.
Gemma May
Pascal is a standout professional known for his effective communication, strategic foresight, and unwavering commitment to business development. His ability to turn challenges into growth opportunities and his proactive leadership make him an invaluable asset to any project or team.
Deng Dak Malual
Pascal Digny has a remarkable ability to help B2C business owners implement and optimize growth-focused strategies, driving exceptional results. His expertise in lead generation, marketing, and advertising has been pivotal in our success. What truly sets Pascal apart is his collaborative approach and talent for tailoring solutions to each project’s unique needs. I highly recommend Pascal for any opportunity that requires a results-driven marketer with a deep understanding of business growth.
Jackie Nanyonga
Pricing
This plan offers a one-on-one consultation where we deep dive into your business needs.
Whether you're looking for advice on digital marketing strategies, website development, or improving your online presence, I will provide tailored insights and actionable steps to help you achieve your goals. Ideal for businesses seeking expert guidance to overcome specific challenges.
- Bussiness Goals
- Targets Income
- Advertising
- Technical stuffs
Perfect for businesses that need specialized services without the commitment of a full-time hire. This plan includes hands-on support in areas like website development, SEO, or digital marketing. I will work closely with your team to execute projects that enhance your business performance, offering flexibility and expertise on demand.
- Digital Marketing
- Web Development
- SEO
- Systems & Automation
- Client retention & Reputation Management
This plan offers a complete digital transformation by modernizing operations, building a strong online presence, and leveraging advanced marketing automation. It's ideal for businesses aiming to scale efficiently and thrive in the digital age.
- Branding & Web Design
- Systems & Automation
- Lead Generation & Retention Automations
- Digital Marketing & Reputation Management
- Without Ads spent
Latest Blog
The Main Thing For The Designer
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Follow Your Own Design Process
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Usability Secrets to Create Better Interfaces
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